Vitals Opt-Out (2026 Guide)

Vitals won't take down a licensed physician's listing. Its FAQ says Vitals.com lists all actively licensed physicians in the United States, that the collection and distribution of this data does not require the listed party's permission, and that it is "unable to preferentially remove or suppress entries on the request and physicians may not decline listing." What you can do is ask WebMD Customer Care, which handles directory requests for both Vitals and WebMD, to correct the listing or remove an address.

Vitals is a doctor directory with patient ratings and reviews, run by WebMD: its FAQ gives a WebMD mailing address, and its privacy policy names Vitals Consumer Services, LLC c/o WebMD LLC. The FAQ says Vitals gets its information from medical boards in all 50 states, federal websites, hospitals, doctors, surveys, business alliances and third-party affiliates. WebMD's own doctor directory, WebMD Care, shares the same request route; see the WebMD Care section below.

Checked against Vitals' FAQ, its feedback form (we did not fill it in), its privacy policy and its state privacy supplement (both effective July 1, 2023); WebMD Customer Care's article "Updating/Correcting Physician Directory Listing or Review Concern" (updated October 13, 2026), its WebMD Care Directories articles and its request form (we did not fill it in); WebMD's privacy policy (effective June 19, 2026); CMS's NPPES Data Dissemination page (last modified September 10, 2024); Google's help page on refreshing outdated content; and California's data broker registry, on October 27, 2026. We read the pages; we did not search for anyone or submit anything.

What Vitals will and won't do

It won't remove or suppress a listing on request. The FAQ says physicians may not decline listing.
It will correct outdated or incorrect information. The FAQ says to contact Vitals if a listing contains outdated or incorrect information, and links to its feedback form.
It takes requests to remove an address, as long as one location stays. WebMD Customer Care's article says to list your current addresses along with the one that needs to be removed, because its system needs at least one location on file.
It marks some profiles inactive. The FAQ says a profile shows an inactive message when the professional isn't actively licensed (including when they have retired from clinical practice) or when the last known practice address couldn't be verified, including when the only address on file is residential or private. An inactive profile is still a profile; the FAQ doesn't say it disappears.

Option 1: ask WebMD Customer Care to correct the listing or remove an address

WebMD Customer Care's article on updating a physician directory listing gives these steps.

Find your listing and copy its web address. The article asks for the address of your listing on doctor.webmd.com; if the problem is on Vitals, copy that page's address too.
Open customercare.webmd.com/hc/en-us/requests/new.
Under "Please choose your issue below," choose Directory Profile & Reviews for WebMD/Vitals.
Fill in all applicable fields. The article asks you to include:

your NPI
your first and last name
the web address of your listing
if an address is changing: your current address or addresses, and the one that needs to be removed
a link to your practice as proof of a location or phone number, which it says will speed things along

Send one request per doctor. The article says it needs the information from each doctor separately.

A suggested wording:

I am the physician listed at [WebMD link] and [Vitals link], NPI [number]. The address [address] shown on my listing is [my home / not a practice location] and should be removed. My current practice address is [address]; a link to my practice's page is [link]. Please confirm when the listing on both WebMD and Vitals has been updated.

If you have no practice address to give. The article says the system needs at least one location on file, so it can't take off every address. The Vitals FAQ says that when the only address on file is residential or private and no practice address can be verified, the profile shows as inactive. The article doesn't say what WebMD does if you have no practice address, so say so in your request and ask what it will show instead.

The article is written to the listed doctor ("incorrect information listed for you") and doesn't say whether anyone else may file, and doesn't mention deleting a whole listing. The request page says WebMD tries to respond to every email within a reasonable period of time.

Option 2: use Vitals' feedback form

The FAQ's "contact us" link for outdated or incorrect information goes to vitals.com/feedback, a "Support Request" form with these fields: category, description, provider full name, facility, phone and email address. The form says a member of the Customer Support team will verify the issue and may reach out to you. It says you accept Vitals' terms of use and privacy policy by submitting.

Describe the problem as specifically as you can, as the form asks, and include your listing's web address and your NPI.

Option 3: claim your profile

The FAQ says a physician who wants to update a listing, or who is wrongly shown as inactive, can click the claim this profile link on their profile page and then update the listing. Vitals' privacy policy says physicians can change the address where their practice is located, their photograph and their practice specialty in their account.

WebMD Customer Care says a basic profile is free, and that a claimed basic profile lets you customize your contact information, specialties, education and credentials, and accepted insurance. Claiming means creating an account, which gives WebMD your account details too. If you only want an address taken off, Option 1 doesn't need an account.

WebMD Care: the same listing on WebMD

WebMD's physician directory is called WebMD Care Directories, at doctor.webmd.com. WebMD Customer Care's article "Did you know you most likely had a WebMD Care Directories physician profile?" tells physicians that they may already be listed with a free profile.

One profile, two sites. WebMD Customer Care says a free basic profile lets you list your details on both the WebMD and Vitals.com doctor directories, and its request option is labelled Directory Profile & Reviews for WebMD/Vitals. So Option 1 is also the route for WebMD Care.
What an unclaimed profile can show. WebMD Customer Care says an unclaimed profile can display contact information, ratings and reviews, specialties, education and training, and accepted insurance.
Reviews. The directory article says reviews are removed only if they go against WebMD's review guidelines, at doctor.webmd.com/reviews-guidelines. WebMD's privacy policy says reviews in WebMD Care Directories are open to the public and should not be considered private.
No removal route. None of the WebMD Care articles we read describes removing a profile.

Check a likely source: your NPI record

Vitals says its sources include federal websites, and WebMD's form asks for your NPI. Neither names the NPI Registry as a source, but your Registry entry is a public government record that CMS won't suppress while your NPI is active:

No opt-out. CMS's Data Dissemination page says there is no way to opt out of or suppress the NPPES record data for providers with active NPIs.
It is public. The same page says the information on the NPI Registry and in its downloadable files is disclosable under the Freedom of Information Act.
You can edit it. CMS says providers, or someone acting for them, can edit their records at any time at nppes.cms.hhs.gov.

If the address on your Vitals or WebMD listing is your home, check your NPI Registry entry too, then send the WebMD request in Option 1.

State privacy requests

Vitals' state privacy supplement (effective July 1, 2023) covers its users who live in states with privacy laws, including California, Virginia, Colorado and Connecticut. It lists rights to know, delete and correct personal information.

How to ask. Call (866) 967-1408 or use the online link in the supplement. You will be asked for your name, email, state of residence and date of birth, and to click a validation link sent to your email.
Verification. The supplement says you may be asked for further documents, such as proof of residency and identity. You don't need to create an account.
Agents. An agent needs proof of written authorization, and you must verify your identity directly with Vitals unless the agent has a power of attorney.
Timing. The supplement says Vitals confirms receipt within 10 business days and aims to respond within 45 days, or up to 90 days with a written explanation.
Appeals. Email userprivacy@webmd.net.
The catch. The supplement says personal information may not include publicly available information from government records, and its deletion right covers personal information "that we collected from you and retained." A deletion request may not reach a listing built from public records, so use Options 1 to 3 for the listing itself.

What a request covers

Corrections and address removals on Vitals and WebMD. The WebMD request option covers both directories.
Not removal of the listing while you are licensed. The FAQ says physicians may not decline listing.
Reviews only if they break the guidelines.
Not your NPI Registry entry. That is a government record; see the section above.

How long does it take?

WebMD's directory article gives no timeframe. Its request page says WebMD tries to respond within a reasonable period of time. For state privacy requests, the supplement says 10 business days to confirm receipt and 45 days to respond, extendable to 90.

If it doesn't work

Send the request again. Use the same WebMD option and include the date of your first request.
Write to the privacy office. Vitals' privacy policy gives Vitals Consumer Services, LLC c/o WebMD LLC, Office of Privacy, 395 Hudson St, 3rd Floor, New York, NY 10014. WebMD's request page and WebMD's privacy policy each give a different Office of Privacy address, in Atlanta and in Newark, so check the current one before you post anything.
Clear the old search result. Once the listing has changed, Google may still show the old version. Google's Refresh outdated content tool is for content that has been removed from a page but still appears in Google Search: click Request refresh, enter the page's address and submit. See how to remove your home address from Google search results for the wider picture.

Vitals isn't one of the sites in Defynta's free scan, and Defynta doesn't file requests with it: this one is do-it-yourself.

Who runs Vitals. Vitals Consumer Services, LLC, c/o WebMD LLC, according to its privacy policy. We did not find Vitals or WebMD on California's data broker registry (searched October 27, 2026), so a registry-based request is not a route here. File directly.

Healthgrades, another doctor directory whose policy bars full removal for practicing providers
Doximity, a professional network whose profiles are public by default
What to do if your home address is exposed online
How to remove your home address from Google search results
Where data brokers get your information

Full list: the master opt-out guide.

Frequently asked questions

Can I delete my Vitals profile?

Not while you are actively licensed. Vitals' FAQ says it lists all actively licensed physicians in the United States, can't remove or suppress entries on request, and that physicians may not decline listing. You can have wrong details corrected and an address removed through WebMD Customer Care.

I've retired. Will my Vitals listing come down?

The FAQ says a profile shows an inactive message when the professional isn't actively licensed, including when they have retired from clinical practice. It doesn't say the profile is removed. Ask WebMD Customer Care, with your NPI and listing link, what it will show.

Can I get my home address off Vitals?

You can ask, if you can give a practice address to keep. WebMD Customer Care's article says to list your current addresses and the one to remove, and that at least one location must stay on file.

Is WebMD Care the same listing?

They share a route. WebMD Customer Care says a free basic profile lets you list your details on both the WebMD and Vitals.com doctor directories, and one request option covers both.

Will a CCPA deletion request remove my listing?

Probably not. Vitals' state privacy supplement says personal information may not include publicly available information from government records, and its deletion right covers information Vitals collected from you. Use the WebMD request form for the listing.

Can I delete my NPI Registry listing?

Not while your NPI is active. CMS says there is no way to opt out of or suppress NPPES data for providers with active NPIs. You can edit it at nppes.cms.hhs.gov.

A doctor directory is one place your office address turns up; people-search sites are another. See which of the sites we track list you with a free Defynta scan.